top of page

Our Story

         At Dazzle Boutique, creating that special moment when looking for that perfect dress is our specialty! We pride ourselves on personal, one-on-one customer service, and strive to make your experience enjoyable and stress-free. 

        Dazzle Boutique was founded in May 2013 by Laurye Natale when she opened her first shop in Waterbury. In December 2017, she relocated to Oxford, and just recently moved into her permanent location at 10 Main Street in Oakville, CT.  

         Because of her involvement in the pageant industry, Laurye realized there was a need for a boutique that specialized in “all things pageant,” and decided to create a place where ladies of all ages could get everything they needed for competition including, evening gowns, interview wear, swimwear, shoes, jewelry, and even butt glue! 


         It was in her second year of business that Laurye realized there also was a need for formal dress shopping – Boutique Style! At Dazzle Boutique, we know that every girl and woman are beautiful, and it is important to us to help them look and feel as beautiful as they are! We strive to provide women of all ages with a special, memorable, stress-free experience when searching for their perfect dress. With more than 1,500 dresses in stock, we offer a great selection, without being overwhelming.


Our Store

Social Occasion


Gift Items



Want to be an influencer? Check out the Dazzle Boutique influencer program!

bottom of page