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Our Story

         At Dazzle Boutique, creating that special moment when looking for that perfect dress is our specialty! We pride ourselves on personal, one-on-one customer service, and strive to make your experience enjoyable and stress-free. 

        Dazzle Boutique was founded in May 2013 by Laurye Natale when she opened her first shop in Waterbury. In December 2017, she relocated to Oxford, and in February of 2019, moved into her permanent location at 340 Center Rock Green in Oxford.  

         Because of her involvement in the pageant industry, Laurye realized there was a need for a boutique that specialized in “all things pageant,” and decided to create a place where ladies of all ages could get everything they needed for competition including, evening gowns, interview wear, swimwear, shoes, jewelry, and even butt glue! 


         It was in her second year of business that Laurye realized there also was a need for Prom dress shopping – Boutique Style! At Dazzle Boutique, we know that every girl is beautiful, and it is important to us to help her look and feel as beautiful as she is! We strive to provide women of all ages with a special, memorable, stress-free experience when searching for their perfect dress. With more than 1,500 dresses in stock, we offer a great selection, without being overwhelming.


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